The Brazilian agency Aquatro has unveiled a series of intriguing ads that shows "superhero condoms" covering up the faces of villains.
These posters were unveiled for Rio’s Carnaval, with a tagline that reads as “Don’t be the bad guy. Use condom.”
The villains' use of disguises implies that many people lie about their sexual history, and these posters suggest that it is best to take precautions when having sex.
What do you think—do these posters effectively convey their message?
Don’t be the bad guy. Use condom.
Advertising Agency: Aquatro, Vitoria, Brazil
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca
Released: March 2014
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca
Released: March 2014
via: gutewerbung , designtaxi
